Did you know?
Baba Ramdev is the brand ambassador for Patanjali, and surprisingly he doesn’t own any share in the company.
1. What is Patanjali Ayurved?
Baba Ramdev formed this company in 1997. He in association with Acharya Bal Krishna launched Ayurvedic medicines, who is a well-known scholar of Ayurveda, Vedas and Sanskrit. Ramdev focuses on Yoga while Bal Krishna takes the whole responsibility of spreading the Ayurveda medicine.
Today, Patanjali Ayurved is one of the fastest growing FMCG Company in India, whose growth rate is 50% p.a from the last five years. Revenue:
Patanjali Ayurved is one of the fastest growing as well as fastest moving consumer goods organisation of India whose annual revenue is more than Rs. 2,000/- crore; according to a report. While Ramdev in one of his interview stated that he expect to meet the target of Rs. 10,000/- crore.
According to a report today, one of its product Patanjali’s Dantkaanti Toothpaste market share grows to 4.5% which has ditched the market of trustable brand Colgate.Attractive Discounts:
3. Attractive Discounts:
People preferring the products because “Quality matters more than Quantity”, but according to an observation of Credit Lyonnais most of the Patanjali products are being sold at a lower price as well as on tempting discounts.
The company makes 20% operating profit on its products which are delivered directly from farmers that cut off the cost of middlemen.
4. Word of mouth publicity model:
Usually, any new company spend more than 12-20% of its revenue on advertising, promotions and marketing. Patanjali followed this unique word of mouth publicity model & without any advertisement met the revenue targets. Afterwards, Patanjali has hired two top advertising agencies McCann and Mudra to take the business on next level.
5. New products to be launched soon:
According to a report by Edelweiss, Patanjali is planning to give a cut-throat competition to all health, food & drink companies like Mondelez & GSK Consumer.
In an interview Ramdev stated that they will launch ‘Shishu Care’ brand, beauty care products under ‘Saundrya’ brand and health supplement powder under ‘Power Vita’ brand soon.
Today, Patanjali is the hot topic of the discussion in the boardrooms of big retailers like Reliance, Big Bazaar, Star Bazaar, etc. In a short span of time, the company has made big wonders no doubt.